Senior Marketing Manager

Company: The company is a European producer specializing in high-quality plant-based ingredients for the food industry.

It focuses on sustainable agriculture and advanced processing techniques to deliver a wide range of non-GMO products.

Their portfolio includes plant proteins, functional flours, and fibres used by manufacturers to create plant-based

alternatives, clean-label products, and healthier formulations. The company's commitment to sustainability is reflected in

its sourcing practices, ensuring traceability and eco-friendly production processes. With a strong focus on innovation, they

continually invest in R&D to develop new ingredients that meet the growing demand for health-conscious and

environmentally friendly products. The company also emphasizes close collaboration with clients, offering tailored

solutions to meet specific formulation and processing requirements.

Role: The Marketing Manager is responsible for developing, coordinating, and executing marketing strategies that

strengthen brand presence, support business growth, and create alignment between Sales, Innovation, and the global

distributor network. Reporting directly into the Managing Director, this role combines strategic thinking with hands-on

execution, ensuring that marketing activities deliver measurable value across the organization. The successful candidate

will act as a central link between internal teams, distributors, and customers, creating consistent and engaging

communications that reflect the company’s corporate identity and positioning in the market.

Main Responsibilities

Distributor & Sales Support

• Inform, train, and support distributors on the company’s marketing profile, ensuring consistent brand messaging in

local markets.

• Provide Sales Managers with marketing tools, campaigns, and insights to strengthen customer engagement.

• Collaborate with Sales to align on commercial opportunities and market priorities.

Branding & Communication

• Maintain and continuously improve corporate identity across all communication channels.

• Manage and update the company website, LinkedIn, and other digital platforms with engaging news, stories, and

thought-leadership content.

• Coordinate with external agencies or partners to amplify brand visibility where required.

Marketing Materials & Campaigns

• Create, update, and manage marketing collateral including brochures, presentations, and promotional materials.

• Design and execute mini-campaigns (email signatures, targeted promotions, etc.) to increase customer awareness.

• Prepare tailored marketing presentations for customers, leveraging industry insights and Innova membership.

Exhibition & Events

• Actively contribute to the planning and execution of trade fairs, exhibitions, and conferences.

• Support the coordination of event-related marketing activities.

• Ensure brand visibility and consistency across all event touchpoints.

Market & Competitor Insights

• Monitor competitors and market trends in collaboration with the Managing Director and Sales team.

• Maintain up-to-date competitor landscape documentation to support strategic decision-making.

• Provide market intelligence reports to guide innovation and business development.

Cross-Functional Collaboration

• Serve as a liaison between Innovation and Sales, ensuring that technical ideas and new developments are

effectively communicated to the market.

• Support internal communications by creating engaging and informative content for colleagues.

Ad Hoc Marketing Support

• Deliver additional marketing presentations, reports, or initiatives as required.

• Ensure flexibility to adapt to evolving business needs and market dynamics.

Desired Results

• Build and maintain strong working relationships with colleagues across Sales, Innovation, and Management.

• Strengthen distributor and customer engagement through clear and professional marketing support.

• Enhance the company’s market position through consistent, high-quality marketing initiatives.

• Contribute to a culture of collaboration, creativity, and continuous improvement.Key Requirements

• Ideally a Degree in Marketing, Communications, Business, or a related field.

• Minimum 5 years of experience in a marketing role, preferably in B2B industries such as food/beverage specialty

ingredients.

• Strong skills in digital marketing, content creation, and campaign execution.

• Excellent written and verbal communication in English. German advantageous.

• Proficiency with marketing tools and platforms (LinkedIn, CMS systems, MS Office, Adobe Suite is a plus).

• Ability to work independently, manage multiple projects, and meet deadlines.

• A collaborative mindset with the ability to bridge cross-functional teams.

• Experience building strong relationships with Sales creating smooth corporation.Industry: Speciality Food & Beverage Ingredients